Palettes / Colors / #970FBD

#970FBD — Vivid Purple

#970FBD is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #970FBD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#970FBD is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #35BD0F; it also sits naturally between #400FBD and #BD0F8C. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 6% · Blue 74%

Cyan 20% · Magenta 92% · Yellow 0% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #970FBD

.text { color: #970FBD; }
.background { background-color: #970FBD; }
.border { border: 3px solid #970FBD; }
.text-rgb { color: rgb(151, 15, 189); }
.text-hsl { color: hsl(287, 85%, 40%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #970FBD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 15, 189, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #970FBD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 15, 189, 0.8); }

HTML: <p style="color:#970FBD">Text here</p> · <div style="background-color:#970FBD">Div content here</div>

Shades of #970FBD

Tints of #970FBD

Tones of #970FBD

Color harmonies

Complementary — #35BD0F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #970FBD: #FFFFFF.

Semi-transparent (opacity) text on #970FBD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #970FBD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #970FBD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #970FBC  ·  #970FBE →

Frequently asked questions

What color is #970FBD?

#970FBD is Vivid Purple, a purple color (RGB 151, 15, 189). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #970FBD?

#970FBD is RGB 151, 15, 189 — HSL 287°, 85%, 40% — CMYK 20%, 92%, 0%, 26%.

What colors go with #970FBD?

Its complement is #35BD0F; analogous partners are #400FBD and #BD0F8C. It also appears in 6+ palettes in our collection.

Can I use #970FBD for text?

White text on #970FBD has a contrast ratio of 6.73:1 (passes WCAG AA); black text gives 3.12:1.