Palettes / Colors / #970FA7

#970FA7 — Vivid Pink

#970FA7 is a pink color we call Vivid Pink, closest to the named color DarkMagenta (#8B008B). It belongs to the pink family.

Color name

Closest CSS keyword: darkmagenta (#8B008B) — not an exact match. CSS darkmagenta gives you #8B008B, a different color; use #970FA7 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#970FA7 is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #1EA90F; it also sits naturally between #4C0FA9 and #A90F6B. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 6% · Blue 65%

Cyan 10% · Magenta 91% · Yellow 0% · Key 35%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #970FA7

.text { color: #970FA7; }
.background { background-color: #970FA7; }
.border { border: 3px solid #970FA7; }
.text-rgb { color: rgb(151, 15, 167); }
.text-hsl { color: hsl(294, 84%, 36%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #970FA7; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 15, 167, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #970FA7; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 15, 167, 0.8); }

HTML: <p style="color:#970FA7">Text here</p> · <div style="background-color:#970FA7">Div content here</div>

Shades of #970FA7

Tints of #970FA7

Tones of #970FA7

Color harmonies

Complementary — #1EA90F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #970FA7: #FFFFFF.

Semi-transparent (opacity) text on #970FA7

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #970FA7 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #970FA7 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #970FA6  ·  #970FA8 →

Frequently asked questions

What color is #970FA7?

#970FA7 is Vivid Pink, a pink color (RGB 151, 15, 167). Its closest standard named color is DarkMagenta.

What is the RGB and HSL of #970FA7?

#970FA7 is RGB 151, 15, 167 — HSL 294°, 84%, 36% — CMYK 10%, 91%, 0%, 35%.

What colors go with #970FA7?

Its complement is #1EA90F; analogous partners are #4C0FA9 and #A90F6B. It also appears in 6+ palettes in our collection.

Can I use #970FA7 for text?

White text on #970FA7 has a contrast ratio of 7.14:1 (passes WCAG AA); black text gives 2.94:1.