Palettes / Colors / #970EEF
#970EEF — Vivid Purple
#970EEF is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.
Color name
Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #970EEF when you need this exact shade.
Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.
#970EEF is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #65F10E; it also sits naturally between #290EF1 and #F10ED6. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #970EEF |
|---|---|
| RGB | 151, 14, 239 |
| HSL | 277°, 89%, 50% |
| HSV | 277°, 94%, 94% |
| CMYK | 37%, 94%, 0%, 6% |
| XYZ | 28.50, 13.13, 82.69 |
| Yxy | 13.13, 0.2292, 0.1056 |
| CIE-Lab | 42.95, 80.56, -80.83 |
| Hunter Lab | 36.23, 80.21, -116.25 |
RGB & CMYK percentages
Red 59% · Green 5% · Blue 94%
Cyan 37% · Magenta 94% · Yellow 0% · Key 6%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
CSS code for #970EEF
.text { color: #970EEF; }
.background { background-color: #970EEF; }
.border { border: 3px solid #970EEF; }
.text-rgb { color: rgb(151, 14, 239); }
.text-hsl { color: hsl(277, 89%, 50%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #970EEF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 14, 239, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #970EEF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 14, 239, 0.8); }
HTML: <p style="color:#970EEF">Text here</p> · <div style="background-color:#970EEF">Div content here</div>
Shades of #970EEF
Tints of #970EEF
Tones of #970EEF
Color harmonies
Complementary — #65F10E:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 5.79:1 AA |
|---|---|
| Against black text | 3.63:1 AA large only |
Best text color on #970EEF: #FFFFFF.
Semi-transparent (opacity) text on #970EEF
Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:
Smaller body text shows the effect best.
Blended color: · Contrast against #970EEF: ·
How #970EEF looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #970EEF rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #970EEF?
#970EEF is Vivid Purple, a purple color (RGB 151, 14, 239). Its closest standard named color is DarkViolet.
What is the RGB and HSL of #970EEF?
#970EEF is RGB 151, 14, 239 — HSL 277°, 89%, 50% — CMYK 37%, 94%, 0%, 6%.
What colors go with #970EEF?
Its complement is #65F10E; analogous partners are #290EF1 and #F10ED6. It also appears in 6+ palettes in our collection.
Can I use #970EEF for text?
White text on #970EEF has a contrast ratio of 5.79:1 (passes WCAG AA); black text gives 3.63:1.