Palettes / Colors / #970EEA
#970EEA — Vivid Purple
#970EEA is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.
Color name
Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #970EEA when you need this exact shade.
Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.
#970EEA is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #63EC0E; it also sits naturally between #280EEC and #EC0ED2. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #970EEA |
|---|---|
| RGB | 151, 14, 234 |
| HSL | 277°, 89%, 49% |
| HSV | 277°, 94%, 92% |
| CMYK | 35%, 94%, 0%, 8% |
| XYZ | 27.77, 12.83, 78.86 |
| Yxy | 12.83, 0.2325, 0.1074 |
| CIE-Lab | 42.51, 79.58, -78.72 |
| Hunter Lab | 35.82, 78.83, -111.51 |
RGB & CMYK percentages
Red 59% · Green 5% · Blue 92%
Cyan 35% · Magenta 94% · Yellow 0% · Key 8%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
CSS code for #970EEA
.text { color: #970EEA; }
.background { background-color: #970EEA; }
.border { border: 3px solid #970EEA; }
.text-rgb { color: rgb(151, 14, 234); }
.text-hsl { color: hsl(277, 89%, 49%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #970EEA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 14, 234, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #970EEA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 14, 234, 0.8); }
HTML: <p style="color:#970EEA">Text here</p> · <div style="background-color:#970EEA">Div content here</div>
Shades of #970EEA
Tints of #970EEA
Tones of #970EEA
Color harmonies
Complementary — #63EC0E:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 5.89:1 AA |
|---|---|
| Against black text | 3.57:1 AA large only |
Best text color on #970EEA: #FFFFFF.
Semi-transparent (opacity) text on #970EEA
Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:
Smaller body text shows the effect best.
Blended color: · Contrast against #970EEA: ·
How #970EEA looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #970EEA rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #970EEA?
#970EEA is Vivid Purple, a purple color (RGB 151, 14, 234). Its closest standard named color is DarkViolet.
What is the RGB and HSL of #970EEA?
#970EEA is RGB 151, 14, 234 — HSL 277°, 89%, 49% — CMYK 35%, 94%, 0%, 8%.
What colors go with #970EEA?
Its complement is #63EC0E; analogous partners are #280EEC and #EC0ED2. It also appears in 6+ palettes in our collection.
Can I use #970EEA for text?
White text on #970EEA has a contrast ratio of 5.89:1 (passes WCAG AA); black text gives 3.57:1.