Palettes / Colors / #970EBA

#970EBA — Vivid Purple

#970EBA is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #970EBA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#970EBA is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #30B90E; it also sits naturally between #410EB9 and #B90E86. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 5% · Blue 73%

Cyan 19% · Magenta 92% · Yellow 0% · Key 27%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #970EBA

.text { color: #970EBA; }
.background { background-color: #970EBA; }
.border { border: 3px solid #970EBA; }
.text-rgb { color: rgb(151, 14, 186); }
.text-hsl { color: hsl(288, 86%, 39%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #970EBA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 14, 186, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #970EBA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 14, 186, 0.8); }

HTML: <p style="color:#970EBA">Text here</p> · <div style="background-color:#970EBA">Div content here</div>

Shades of #970EBA

Tints of #970EBA

Tones of #970EBA

Color harmonies

Complementary — #30B90E:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #970EBA: #FFFFFF.

Semi-transparent (opacity) text on #970EBA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #970EBA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #970EBA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #970EB9  ·  #970EBB →

Frequently asked questions

What color is #970EBA?

#970EBA is Vivid Purple, a purple color (RGB 151, 14, 186). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #970EBA?

#970EBA is RGB 151, 14, 186 — HSL 288°, 86%, 39% — CMYK 19%, 92%, 0%, 27%.

What colors go with #970EBA?

Its complement is #30B90E; analogous partners are #410EB9 and #B90E86. It also appears in 6+ palettes in our collection.

Can I use #970EBA for text?

White text on #970EBA has a contrast ratio of 6.80:1 (passes WCAG AA); black text gives 3.09:1.