Palettes / Colors / #970DA0

#970DA0 — Vivid Pink

#970DA0 is a pink color we call Vivid Pink, closest to the named color DarkMagenta (#8B008B). It belongs to the pink family.

Color name

Closest CSS keyword: darkmagenta (#8B008B) — not an exact match. CSS darkmagenta gives you #8B008B, a different color; use #970DA0 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#970DA0 is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #17A00D; it also sits naturally between #4D0DA0 and #A00D61. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 5% · Blue 63%

Cyan 6% · Magenta 92% · Yellow 0% · Key 37%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #970DA0

.text { color: #970DA0; }
.background { background-color: #970DA0; }
.border { border: 3px solid #970DA0; }
.text-rgb { color: rgb(151, 13, 160); }
.text-hsl { color: hsl(296, 85%, 34%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #970DA0; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 13, 160, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #970DA0; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 13, 160, 0.8); }

HTML: <p style="color:#970DA0">Text here</p> · <div style="background-color:#970DA0">Div content here</div>

Shades of #970DA0

Tints of #970DA0

Tones of #970DA0

Color harmonies

Complementary — #17A00D:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #970DA0: #FFFFFF.

Semi-transparent (opacity) text on #970DA0

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #970DA0 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #970DA0 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #970D9F  ·  #970DA1 →

Frequently asked questions

What color is #970DA0?

#970DA0 is Vivid Pink, a pink color (RGB 151, 13, 160). Its closest standard named color is DarkMagenta.

What is the RGB and HSL of #970DA0?

#970DA0 is RGB 151, 13, 160 — HSL 296°, 85%, 34% — CMYK 6%, 92%, 0%, 37%.

What colors go with #970DA0?

Its complement is #17A00D; analogous partners are #4D0DA0 and #A00D61. It also appears in 6+ palettes in our collection.

Can I use #970DA0 for text?

White text on #970DA0 has a contrast ratio of 7.29:1 (passes WCAG AA); black text gives 2.88:1.