Palettes / Colors / #97071D

#97071D — Vivid Red

#97071D is a red color we call Vivid Red, closest to the named color DarkRed (#8B0000). It belongs to the red family.

Color name

Closest CSS keyword: darkred (#8B0000) — not an exact match. CSS darkred gives you #8B0000, a different color; use #97071D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#97071D is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #079781; it also sits naturally between #970765 and #973907. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 3% · Blue 11%

Cyan 0% · Magenta 95% · Yellow 81% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #97071D

.text { color: #97071D; }
.background { background-color: #97071D; }
.border { border: 3px solid #97071D; }
.text-rgb { color: rgb(151, 7, 29); }
.text-hsl { color: hsl(351, 91%, 31%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #97071D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 7, 29, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #97071D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 7, 29, 0.8); }

HTML: <p style="color:#97071D">Text here</p> · <div style="background-color:#97071D">Div content here</div>

Shades of #97071D

Tints of #97071D

Tones of #97071D

Color harmonies

Complementary — #079781:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #97071D: #FFFFFF.

Semi-transparent (opacity) text on #97071D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #97071D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #97071D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #97071C  ·  #97071E →

Frequently asked questions

What color is #97071D?

#97071D is Vivid Red, a red color (RGB 151, 7, 29). Its closest standard named color is DarkRed.

What is the RGB and HSL of #97071D?

#97071D is RGB 151, 7, 29 — HSL 351°, 91%, 31% — CMYK 0%, 95%, 81%, 41%.

What colors go with #97071D?

Its complement is #079781; analogous partners are #970765 and #973907. It also appears in 6+ palettes in our collection.

Can I use #97071D for text?

White text on #97071D has a contrast ratio of 8.88:1 (passes WCAG AA); black text gives 2.36:1.