Palettes / Colors / #970243

#970243 — Vivid Pink

#970243 is a pink color we call Vivid Pink, closest to the named color Brown (#A52A2A). It belongs to the pink family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #970243 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#970243 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #029756; it also sits naturally between #97028D and #970C02. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 1% · Blue 26%

Cyan 0% · Magenta 99% · Yellow 56% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #970243

.text { color: #970243; }
.background { background-color: #970243; }
.border { border: 3px solid #970243; }
.text-rgb { color: rgb(151, 2, 67); }
.text-hsl { color: hsl(334, 97%, 30%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #970243; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 2, 67, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #970243; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 2, 67, 0.8); }

HTML: <p style="color:#970243">Text here</p> · <div style="background-color:#970243">Div content here</div>

Shades of #970243

Tints of #970243

Tones of #970243

Color harmonies

Complementary — #029756:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #970243: #FFFFFF.

Semi-transparent (opacity) text on #970243

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #970243 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #970243 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #970242  ·  #970244 →

Frequently asked questions

What color is #970243?

#970243 is Vivid Pink, a pink color (RGB 151, 2, 67). Its closest standard named color is Brown.

What is the RGB and HSL of #970243?

#970243 is RGB 151, 2, 67 — HSL 334°, 97%, 30% — CMYK 0%, 99%, 56%, 41%.

What colors go with #970243?

Its complement is #029756; analogous partners are #97028D and #970C02. It also appears in 6+ palettes in our collection.

Can I use #970243 for text?

White text on #970243 has a contrast ratio of 8.73:1 (passes WCAG AA); black text gives 2.41:1.