Palettes / Colors / #970231

#970231 — Vivid Pink

#970231 is a pink color we call Vivid Pink, closest to the named color Brown (#A52A2A). It belongs to the pink family.

Color name

Closest CSS keyword: brown (#A52A2A) — not an exact match. CSS brown gives you #A52A2A, a different color; use #970231 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#970231 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #029768; it also sits naturally between #97027B and #971E02. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 1% · Blue 19%

Cyan 0% · Magenta 99% · Yellow 68% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #970231

.text { color: #970231; }
.background { background-color: #970231; }
.border { border: 3px solid #970231; }
.text-rgb { color: rgb(151, 2, 49); }
.text-hsl { color: hsl(341, 97%, 30%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #970231; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(151, 2, 49, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #970231; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(151, 2, 49, 0.8); }

HTML: <p style="color:#970231">Text here</p> · <div style="background-color:#970231">Div content here</div>

Shades of #970231

Tints of #970231

Tones of #970231

Color harmonies

Complementary — #029768:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #970231: #FFFFFF.

Semi-transparent (opacity) text on #970231

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #970231 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #970231 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #970230  ·  #970232 →

Frequently asked questions

What color is #970231?

#970231 is Vivid Pink, a pink color (RGB 151, 2, 49). Its closest standard named color is Brown.

What is the RGB and HSL of #970231?

#970231 is RGB 151, 2, 49 — HSL 341°, 97%, 30% — CMYK 0%, 99%, 68%, 41%.

What colors go with #970231?

Its complement is #029768; analogous partners are #97027B and #971E02. It also appears in 6+ palettes in our collection.

Can I use #970231 for text?

White text on #970231 has a contrast ratio of 8.86:1 (passes WCAG AA); black text gives 2.37:1.