Palettes / Colors / #968703

#968703 — Vivid Yellow

#968703 is a yellow color we call Vivid Yellow, closest to the named color Olive (#808000). It belongs to the yellow family.

Color name

Closest CSS keyword: olive (#808000) — not an exact match. CSS olive gives you #808000, a different color; use #968703 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#968703 is a warm yellow color associated with optimism, attention and cheer. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #031296; it also sits naturally between #963E03 and #5B9603. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 53% · Blue 1%

Cyan 0% · Magenta 10% · Yellow 98% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #968703

.text { color: #968703; }
.background { background-color: #968703; }
.border { border: 3px solid #968703; }
.text-rgb { color: rgb(150, 135, 3); }
.text-hsl { color: hsl(54, 96%, 30%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #968703; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(150, 135, 3, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #968703; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(150, 135, 3, 0.8); }

HTML: <p style="color:#968703">Text here</p> · <div style="background-color:#968703">Div content here</div>

Shades of #968703

Tints of #968703

Tones of #968703

Color harmonies

Complementary — #031296:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #968703: #000000.

Semi-transparent (opacity) text on #968703

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #968703 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #968703 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #968702  ·  #968704 →

Frequently asked questions

What color is #968703?

#968703 is Vivid Yellow, a yellow color (RGB 150, 135, 3). Its closest standard named color is Olive.

What is the RGB and HSL of #968703?

#968703 is RGB 150, 135, 3 — HSL 54°, 96%, 30% — CMYK 0%, 10%, 98%, 41%.

What colors go with #968703?

Its complement is #031296; analogous partners are #963E03 and #5B9603. It also appears in 6+ palettes in our collection.

Can I use #968703 for text?

Black text on #968703 has a contrast ratio of 5.76:1 (passes WCAG AA); white text gives 3.64:1.