Palettes / Colors / #960EAF
#960EAF — Vivid Pink
#960EAF is a pink color we call Vivid Pink, closest to the named color DarkViolet (#9400D3). It belongs to the pink family.
#960EAF is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #26AF0E; it also sits naturally between #460EAF and #AF0E76. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #960EAF |
|---|---|
| RGB | 150, 14, 175 |
| HSL | 291°, 85%, 37% |
| HSV | 291°, 92%, 69% |
| CMYK | 14%, 92%, 0%, 31% |
| XYZ | 20.47, 9.89, 41.39 |
| Yxy | 9.89, 0.2853, 0.1379 |
| CIE-Lab | 37.65, 68.47, -52.38 |
| Hunter Lab | 31.45, 63.82, -59.93 |
RGB & CMYK percentages
Red 59% · Green 5% · Blue 69%
Cyan 14% · Magenta 92% · Yellow 0% · Key 31%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
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CSS code for #960EAF
.text { color: #960EAF; }
.background { background-color: #960EAF; }
.border { border: 3px solid #960EAF; }
.text-rgb { color: rgb(150, 14, 175); }
.text-hsl { color: hsl(291, 85%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #960EAF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(150, 14, 175, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #960EAF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(150, 14, 175, 0.8); }
HTML: <p style="color:#960EAF">Text here</p> · <div style="background-color:#960EAF">Div content here</div>
Shades of #960EAF
Tints of #960EAF
Tones of #960EAF
Color harmonies
Complementary — #26AF0E:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 7.05:1 AAA |
|---|---|
| Against black text | 2.98:1 Fails |
Best text color on #960EAF: #FFFFFF.
How #960EAF looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #960EAF rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #960EAF?
#960EAF is Vivid Pink, a pink color (RGB 150, 14, 175). Its closest standard named color is DarkViolet.
What is the RGB and HSL of #960EAF?
#960EAF is RGB 150, 14, 175 — HSL 291°, 85%, 37% — CMYK 14%, 92%, 0%, 31%.
What colors go with #960EAF?
Its complement is #26AF0E; analogous partners are #460EAF and #AF0E76. It also appears in 6+ palettes in our collection.
Can I use #960EAF for text?
White text on #960EAF has a contrast ratio of 7.05:1 (passes WCAG AA); black text gives 2.98:1.