Palettes / Colors / #960BB1

#960BB1 — Vivid Pink

#960BB1 is a pink color we call Vivid Pink, closest to the named color DarkViolet (#9400D3). It belongs to the pink family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #960BB1 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#960BB1 is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #27B10B; it also sits naturally between #430BB1 and #B10B7A. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 59% · Green 4% · Blue 69%

Cyan 15% · Magenta 94% · Yellow 0% · Key 31%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #960BB1

.text { color: #960BB1; }
.background { background-color: #960BB1; }
.border { border: 3px solid #960BB1; }
.text-rgb { color: rgb(150, 11, 177); }
.text-hsl { color: hsl(290, 88%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #960BB1; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(150, 11, 177, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #960BB1; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(150, 11, 177, 0.8); }

HTML: <p style="color:#960BB1">Text here</p> · <div style="background-color:#960BB1">Div content here</div>

Shades of #960BB1

Tints of #960BB1

Tones of #960BB1

Color harmonies

Complementary — #27B10B:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #960BB1: #FFFFFF.

Semi-transparent (opacity) text on #960BB1

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #960BB1 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #960BB1 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #960BB0  ·  #960BB2 →

Frequently asked questions

What color is #960BB1?

#960BB1 is Vivid Pink, a pink color (RGB 150, 11, 177). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #960BB1?

#960BB1 is RGB 150, 11, 177 — HSL 290°, 88%, 37% — CMYK 15%, 94%, 0%, 31%.

What colors go with #960BB1?

Its complement is #27B10B; analogous partners are #430BB1 and #B10B7A. It also appears in 6+ palettes in our collection.

Can I use #960BB1 for text?

White text on #960BB1 has a contrast ratio of 7.05:1 (passes WCAG AA); black text gives 2.98:1.