Palettes / Colors / #7948ED

#7948ED — Vivid Purple

#7948ED is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #7948ED when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#7948ED is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #BCED4A; it also sits naturally between #4A6BED and #CC4AED. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 47% · Green 28% · Blue 93%

Cyan 49% · Magenta 70% · Yellow 0% · Key 7%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #7948ED

.text { color: #7948ED; }
.background { background-color: #7948ED; }
.border { border: 3px solid #7948ED; }
.text-rgb { color: rgb(121, 72, 237); }
.text-hsl { color: hsl(258, 82%, 61%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #7948ED; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(121, 72, 237, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #7948ED; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(121, 72, 237, 0.8); }

HTML: <p style="color:#7948ED">Text here</p> · <div style="background-color:#7948ED">Div content here</div>

Shades of #7948ED

Tints of #7948ED

Tones of #7948ED

Color harmonies

Complementary — #BCED4A:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #7948ED: #FFFFFF.

Semi-transparent (opacity) text on #7948ED

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #7948ED looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #7948ED rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #7948EC  ·  #7948EE →

Frequently asked questions

What color is #7948ED?

#7948ED is Vivid Purple, a purple color (RGB 121, 72, 237). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #7948ED?

#7948ED is RGB 121, 72, 237 — HSL 258°, 82%, 61% — CMYK 49%, 70%, 0%, 7%.

What colors go with #7948ED?

Its complement is #BCED4A; analogous partners are #4A6BED and #CC4AED. It also appears in 6+ palettes in our collection.

Can I use #7948ED for text?

White text on #7948ED has a contrast ratio of 5.30:1 (passes WCAG AA); black text gives 3.96:1.