Palettes / Colors / #7948EB

#7948EB — Vivid Purple

#7948EB is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #7948EB when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#7948EB is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #BAEB47; it also sits naturally between #4768EB and #CA47EB. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 47% · Green 28% · Blue 92%

Cyan 49% · Magenta 69% · Yellow 0% · Key 8%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #7948EB

.text { color: #7948EB; }
.background { background-color: #7948EB; }
.border { border: 3px solid #7948EB; }
.text-rgb { color: rgb(121, 72, 235); }
.text-hsl { color: hsl(258, 80%, 60%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #7948EB; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(121, 72, 235, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #7948EB; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(121, 72, 235, 0.8); }

HTML: <p style="color:#7948EB">Text here</p> · <div style="background-color:#7948EB">Div content here</div>

Shades of #7948EB

Tints of #7948EB

Tones of #7948EB

Color harmonies

Complementary — #BAEB47:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #7948EB: #FFFFFF.

Semi-transparent (opacity) text on #7948EB

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #7948EB looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #7948EB rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #7948EA  ·  #7948EC →

Frequently asked questions

What color is #7948EB?

#7948EB is Vivid Purple, a purple color (RGB 121, 72, 235). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #7948EB?

#7948EB is RGB 121, 72, 235 — HSL 258°, 80%, 60% — CMYK 49%, 69%, 0%, 8%.

What colors go with #7948EB?

Its complement is #BAEB47; analogous partners are #4768EB and #CA47EB. It also appears in 6+ palettes in our collection.

Can I use #7948EB for text?

White text on #7948EB has a contrast ratio of 5.33:1 (passes WCAG AA); black text gives 3.94:1.