Palettes / Colors / #780243

#780243 — Deep Vivid Pink

#780243 is a pink color we call Deep Vivid Pink, closest to the named color Purple (#800080). It belongs to the pink family.

Color name

Closest CSS keyword: purple (#800080) — not an exact match. CSS purple gives you #800080, a different color; use #780243 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#780243 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #027937; it also sits naturally between #730279 and #790208. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 47% · Green 1% · Blue 26%

Cyan 0% · Magenta 98% · Yellow 44% · Key 53%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #780243

.text { color: #780243; }
.background { background-color: #780243; }
.border { border: 3px solid #780243; }
.text-rgb { color: rgb(120, 2, 67); }
.text-hsl { color: hsl(327, 97%, 24%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #780243; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(120, 2, 67, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #780243; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(120, 2, 67, 0.8); }

HTML: <p style="color:#780243">Text here</p> · <div style="background-color:#780243">Div content here</div>

Shades of #780243

Tints of #780243

Tones of #780243

Color harmonies

Complementary — #027937:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #780243: #FFFFFF.

Semi-transparent (opacity) text on #780243

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #780243 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #780243 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #780242  ·  #780244 →

Frequently asked questions

What color is #780243?

#780243 is Deep Vivid Pink, a pink color (RGB 120, 2, 67). Its closest standard named color is Purple.

What is the RGB and HSL of #780243?

#780243 is RGB 120, 2, 67 — HSL 327°, 97%, 24% — CMYK 0%, 98%, 44%, 53%.

What colors go with #780243?

Its complement is #027937; analogous partners are #730279 and #790208. It also appears in 6+ palettes in our collection.

Can I use #780243 for text?

White text on #780243 has a contrast ratio of 11.12:1 (passes WCAG AA); black text gives 1.89:1.