Palettes / Colors / #771BED

#771BED — Vivid Purple

#771BED is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #771BED when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#771BED is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #92ED1D; it also sits naturally between #1D2AED and #DF1DED. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 47% · Green 11% · Blue 93%

Cyan 50% · Magenta 89% · Yellow 0% · Key 7%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #771BED

.text { color: #771BED; }
.background { background-color: #771BED; }
.border { border: 3px solid #771BED; }
.text-rgb { color: rgb(119, 27, 237); }
.text-hsl { color: hsl(266, 85%, 52%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #771BED; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(119, 27, 237, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #771BED; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(119, 27, 237, 0.8); }

HTML: <p style="color:#771BED">Text here</p> · <div style="background-color:#771BED">Div content here</div>

Shades of #771BED

Tints of #771BED

Tones of #771BED

Color harmonies

Complementary — #92ED1D:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #771BED: #FFFFFF.

Semi-transparent (opacity) text on #771BED

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #771BED looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #771BED rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #771BEC  ·  #771BEE →

Frequently asked questions

What color is #771BED?

#771BED is Vivid Purple, a purple color (RGB 119, 27, 237). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #771BED?

#771BED is RGB 119, 27, 237 — HSL 266°, 85%, 52% — CMYK 50%, 89%, 0%, 7%.

What colors go with #771BED?

Its complement is #92ED1D; analogous partners are #1D2AED and #DF1DED. It also appears in 6+ palettes in our collection.

Can I use #771BED for text?

White text on #771BED has a contrast ratio of 6.64:1 (passes WCAG AA); black text gives 3.16:1.