Palettes / Colors / #770CD7

#770CD7 — Vivid Purple

#770CD7 is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #770CD7 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#770CD7 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #6CD90D; it also sits naturally between #130DD9 and #D90DD2. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 47% · Green 5% · Blue 84%

Cyan 45% · Magenta 94% · Yellow 0% · Key 16%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #770CD7

.text { color: #770CD7; }
.background { background-color: #770CD7; }
.border { border: 3px solid #770CD7; }
.text-rgb { color: rgb(119, 12, 215); }
.text-hsl { color: hsl(272, 89%, 45%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #770CD7; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(119, 12, 215, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #770CD7; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(119, 12, 215, 0.8); }

HTML: <p style="color:#770CD7">Text here</p> · <div style="background-color:#770CD7">Div content here</div>

Shades of #770CD7

Tints of #770CD7

Tones of #770CD7

Color harmonies

Complementary — #6CD90D:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #770CD7: #FFFFFF.

Semi-transparent (opacity) text on #770CD7

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #770CD7 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #770CD7 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #770CD6  ·  #770CD8 →

Frequently asked questions

What color is #770CD7?

#770CD7 is Vivid Purple, a purple color (RGB 119, 12, 215). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #770CD7?

#770CD7 is RGB 119, 12, 215 — HSL 272°, 89%, 45% — CMYK 45%, 94%, 0%, 16%.

What colors go with #770CD7?

Its complement is #6CD90D; analogous partners are #130DD9 and #D90DD2. It also appears in 6+ palettes in our collection.

Can I use #770CD7 for text?

White text on #770CD7 has a contrast ratio of 7.45:1 (passes WCAG AA); black text gives 2.82:1.