Palettes / Colors / #770CD1

#770CD1 — Vivid Purple

#770CD1 is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #770CD1 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#770CD1 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #64CF0C; it also sits naturally between #160CCF and #CF0CC5. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 47% · Green 5% · Blue 82%

Cyan 43% · Magenta 94% · Yellow 0% · Key 18%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #770CD1

.text { color: #770CD1; }
.background { background-color: #770CD1; }
.border { border: 3px solid #770CD1; }
.text-rgb { color: rgb(119, 12, 209); }
.text-hsl { color: hsl(273, 89%, 43%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #770CD1; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(119, 12, 209, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #770CD1; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(119, 12, 209, 0.8); }

HTML: <p style="color:#770CD1">Text here</p> · <div style="background-color:#770CD1">Div content here</div>

Shades of #770CD1

Tints of #770CD1

Tones of #770CD1

Color harmonies

Complementary — #64CF0C:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #770CD1: #FFFFFF.

Semi-transparent (opacity) text on #770CD1

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #770CD1 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #770CD1 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #770CD0  ·  #770CD2 →

Frequently asked questions

What color is #770CD1?

#770CD1 is Vivid Purple, a purple color (RGB 119, 12, 209). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #770CD1?

#770CD1 is RGB 119, 12, 209 — HSL 273°, 89%, 43% — CMYK 43%, 94%, 0%, 18%.

What colors go with #770CD1?

Its complement is #64CF0C; analogous partners are #160CCF and #CF0CC5. It also appears in 6+ palettes in our collection.

Can I use #770CD1 for text?

White text on #770CD1 has a contrast ratio of 7.62:1 (passes WCAG AA); black text gives 2.76:1.