Palettes / Colors / #770409

#770409 — Deep Vivid Red

#770409 is a red color we call Deep Vivid Red, closest to the named color Maroon (#800000). It belongs to the red family.

Color name

Closest CSS keyword: maroon (#800000) — not an exact match. CSS maroon gives you #800000, a different color; use #770409 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#770409 is a warm red color associated with energy, passion and urgency. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #047670; it also sits naturally between #760443 and #763804. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 47% · Green 2% · Blue 4%

Cyan 0% · Magenta 97% · Yellow 92% · Key 53%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #770409

.text { color: #770409; }
.background { background-color: #770409; }
.border { border: 3px solid #770409; }
.text-rgb { color: rgb(119, 4, 9); }
.text-hsl { color: hsl(357, 93%, 24%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #770409; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(119, 4, 9, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #770409; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(119, 4, 9, 0.8); }

HTML: <p style="color:#770409">Text here</p> · <div style="background-color:#770409">Div content here</div>

Shades of #770409

Tints of #770409

Tones of #770409

Color harmonies

Complementary — #047670:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #770409: #FFFFFF.

Semi-transparent (opacity) text on #770409

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #770409 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #770409 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #770408  ·  #77040A →

Frequently asked questions

What color is #770409?

#770409 is Deep Vivid Red, a red color (RGB 119, 4, 9). Its closest standard named color is Maroon.

What is the RGB and HSL of #770409?

#770409 is RGB 119, 4, 9 — HSL 357°, 93%, 24% — CMYK 0%, 97%, 92%, 53%.

What colors go with #770409?

Its complement is #047670; analogous partners are #760443 and #763804. It also appears in 6+ palettes in our collection.

Can I use #770409 for text?

White text on #770409 has a contrast ratio of 11.63:1 (passes WCAG AA); black text gives 1.81:1.