Palettes / Colors / #7604CD

#7604CD — Vivid Purple

#7604CD is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #7604CD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#7604CD is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #5BCD04; it also sits naturally between #1204CD and #CD04C0. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 46% · Green 2% · Blue 80%

Cyan 42% · Magenta 98% · Yellow 0% · Key 20%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #7604CD

.text { color: #7604CD; }
.background { background-color: #7604CD; }
.border { border: 3px solid #7604CD; }
.text-rgb { color: rgb(118, 4, 205); }
.text-hsl { color: hsl(274, 96%, 41%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #7604CD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(118, 4, 205, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #7604CD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(118, 4, 205, 0.8); }

HTML: <p style="color:#7604CD">Text here</p> · <div style="background-color:#7604CD">Div content here</div>

Shades of #7604CD

Tints of #7604CD

Tones of #7604CD

Color harmonies

Complementary — #5BCD04:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #7604CD: #FFFFFF.

Semi-transparent (opacity) text on #7604CD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #7604CD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #7604CD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #7604CC  ·  #7604CE →

Frequently asked questions

What color is #7604CD?

#7604CD is Vivid Purple, a purple color (RGB 118, 4, 205). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #7604CD?

#7604CD is RGB 118, 4, 205 — HSL 274°, 96%, 41% — CMYK 42%, 98%, 0%, 20%.

What colors go with #7604CD?

Its complement is #5BCD04; analogous partners are #1204CD and #CD04C0. It also appears in 6+ palettes in our collection.

Can I use #7604CD for text?

White text on #7604CD has a contrast ratio of 7.87:1 (passes WCAG AA); black text gives 2.67:1.