Palettes / Colors / #7328BD

#7328BD — Purple

#7328BD is a purple color we call Purple, closest to the named color DarkOrchid (#9932CC). It belongs to the purple family.

#7328BD is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #73BD28; it also sits naturally between #2828BD and #BD28BD. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 45% · Green 16% · Blue 74%

Cyan 39% · Magenta 79% · Yellow 0% · Key 26%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #7328BD

.text { color: #7328BD; }
.background { background-color: #7328BD; }
.border { border: 3px solid #7328BD; }
.text-rgb { color: rgb(115, 40, 189); }
.text-hsl { color: hsl(270, 65%, 45%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #7328BD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(115, 40, 189, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #7328BD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(115, 40, 189, 0.8); }

HTML: <p style="color:#7328BD">Text here</p> · <div style="background-color:#7328BD">Div content here</div>

Shades of #7328BD

Tints of #7328BD

Tones of #7328BD

Color harmonies

Complementary — #73BD28:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #7328BD: #FFFFFF.

How #7328BD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #7328BD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #7328BC  ·  #7328BE →

Frequently asked questions

What color is #7328BD?

#7328BD is Purple, a purple color (RGB 115, 40, 189). Its closest standard named color is DarkOrchid.

What is the RGB and HSL of #7328BD?

#7328BD is RGB 115, 40, 189 — HSL 270°, 65%, 45% — CMYK 39%, 79%, 0%, 26%.

What colors go with #7328BD?

Its complement is #73BD28; analogous partners are #2828BD and #BD28BD. It also appears in 6+ palettes in our collection.

Can I use #7328BD for text?

White text on #7328BD has a contrast ratio of 7.59:1 (passes WCAG AA); black text gives 2.77:1.