Palettes / Colors / #730FFE

#730FFE — Vivid Purple

#730FFE is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #730FFE when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#730FFE is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #9BFE10; it also sits naturally between #1024FE and #EA10FE. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 45% · Green 6% · Blue 100%

Cyan 55% · Magenta 94% · Yellow 0% · Key 0%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #730FFE

.text { color: #730FFE; }
.background { background-color: #730FFE; }
.border { border: 3px solid #730FFE; }
.text-rgb { color: rgb(115, 15, 254); }
.text-hsl { color: hsl(265, 99%, 53%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #730FFE; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(115, 15, 254, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #730FFE; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(115, 15, 254, 0.8); }

HTML: <p style="color:#730FFE">Text here</p> · <div style="background-color:#730FFE">Div content here</div>

Shades of #730FFE

Tints of #730FFE

Tones of #730FFE

Color harmonies

Complementary — #9BFE10:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #730FFE: #FFFFFF.

Semi-transparent (opacity) text on #730FFE

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #730FFE looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #730FFE rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #730FFD  ·  #730FFF →

Frequently asked questions

What color is #730FFE?

#730FFE is Vivid Purple, a purple color (RGB 115, 15, 254). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #730FFE?

#730FFE is RGB 115, 15, 254 — HSL 265°, 99%, 53% — CMYK 55%, 94%, 0%, 0%.

What colors go with #730FFE?

Its complement is #9BFE10; analogous partners are #1024FE and #EA10FE. It also appears in 6+ palettes in our collection.

Can I use #730FFE for text?

White text on #730FFE has a contrast ratio of 6.50:1 (passes WCAG AA); black text gives 3.23:1.