Palettes / Colors / #730F8A

#730F8A — Vivid Purple

#730F8A is a purple color we call Vivid Purple, closest to the named color Purple (#800080). It belongs to the purple family.

Color name

Closest CSS keyword: purple (#800080) — not an exact match. CSS purple gives you #800080, a different color; use #730F8A when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#730F8A is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #268A0F; it also sits naturally between #360F8A and #8A0F63. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 45% · Green 6% · Blue 54%

Cyan 17% · Magenta 89% · Yellow 0% · Key 46%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #730F8A

.text { color: #730F8A; }
.background { background-color: #730F8A; }
.border { border: 3px solid #730F8A; }
.text-rgb { color: rgb(115, 15, 138); }
.text-hsl { color: hsl(289, 80%, 30%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #730F8A; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(115, 15, 138, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #730F8A; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(115, 15, 138, 0.8); }

HTML: <p style="color:#730F8A">Text here</p> · <div style="background-color:#730F8A">Div content here</div>

Shades of #730F8A

Tints of #730F8A

Tones of #730F8A

Color harmonies

Complementary — #268A0F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #730F8A: #FFFFFF.

Semi-transparent (opacity) text on #730F8A

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #730F8A looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #730F8A rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #730F89  ·  #730F8B →

Frequently asked questions

What color is #730F8A?

#730F8A is Vivid Purple, a purple color (RGB 115, 15, 138). Its closest standard named color is Purple.

What is the RGB and HSL of #730F8A?

#730F8A is RGB 115, 15, 138 — HSL 289°, 80%, 30% — CMYK 17%, 89%, 0%, 46%.

What colors go with #730F8A?

Its complement is #268A0F; analogous partners are #360F8A and #8A0F63. It also appears in 6+ palettes in our collection.

Can I use #730F8A for text?

White text on #730F8A has a contrast ratio of 9.70:1 (passes WCAG AA); black text gives 2.16:1.