Palettes / Colors / #730BDB

#730BDB — Vivid Purple

#730BDB is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #730BDB when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#730BDB is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #73DA0B; it also sits naturally between #0B0BDA and #DA0BDA. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 45% · Green 4% · Blue 86%

Cyan 47% · Magenta 95% · Yellow 0% · Key 14%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #730BDB

.text { color: #730BDB; }
.background { background-color: #730BDB; }
.border { border: 3px solid #730BDB; }
.text-rgb { color: rgb(115, 11, 219); }
.text-hsl { color: hsl(270, 90%, 45%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #730BDB; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(115, 11, 219, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #730BDB; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(115, 11, 219, 0.8); }

HTML: <p style="color:#730BDB">Text here</p> · <div style="background-color:#730BDB">Div content here</div>

Shades of #730BDB

Tints of #730BDB

Tones of #730BDB

Color harmonies

Complementary — #73DA0B:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #730BDB: #FFFFFF.

Semi-transparent (opacity) text on #730BDB

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #730BDB looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #730BDB rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #730BDA  ·  #730BDC →

Frequently asked questions

What color is #730BDB?

#730BDB is Vivid Purple, a purple color (RGB 115, 11, 219). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #730BDB?

#730BDB is RGB 115, 11, 219 — HSL 270°, 90%, 45% — CMYK 47%, 95%, 0%, 14%.

What colors go with #730BDB?

Its complement is #73DA0B; analogous partners are #0B0BDA and #DA0BDA. It also appears in 6+ palettes in our collection.

Can I use #730BDB for text?

White text on #730BDB has a contrast ratio of 7.50:1 (passes WCAG AA); black text gives 2.80:1.