Palettes / Colors / #7307BB

#7307BB — Vivid Purple

#7307BB is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #7307BB when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#7307BB is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #4FBB07; it also sits naturally between #1907BB and #BB07A9. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 45% · Green 3% · Blue 73%

Cyan 39% · Magenta 96% · Yellow 0% · Key 27%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #7307BB

.text { color: #7307BB; }
.background { background-color: #7307BB; }
.border { border: 3px solid #7307BB; }
.text-rgb { color: rgb(115, 7, 187); }
.text-hsl { color: hsl(276, 93%, 38%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #7307BB; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(115, 7, 187, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #7307BB; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(115, 7, 187, 0.8); }

HTML: <p style="color:#7307BB">Text here</p> · <div style="background-color:#7307BB">Div content here</div>

Shades of #7307BB

Tints of #7307BB

Tones of #7307BB

Color harmonies

Complementary — #4FBB07:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #7307BB: #FFFFFF.

Semi-transparent (opacity) text on #7307BB

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #7307BB looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #7307BB rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #7307BA  ·  #7307BC →

Frequently asked questions

What color is #7307BB?

#7307BB is Vivid Purple, a purple color (RGB 115, 7, 187). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #7307BB?

#7307BB is RGB 115, 7, 187 — HSL 276°, 93%, 38% — CMYK 39%, 96%, 0%, 27%.

What colors go with #7307BB?

Its complement is #4FBB07; analogous partners are #1907BB and #BB07A9. It also appears in 6+ palettes in our collection.

Can I use #7307BB for text?

White text on #7307BB has a contrast ratio of 8.48:1 (passes WCAG AA); black text gives 2.48:1.