Palettes / Colors / #7300FF

#7300FF — Vivid Purple

#7300FF is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #7300FF when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#7300FF is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #8CFF00; it also sits naturally between #000DFF and #F200FF. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 45% · Green 0% · Blue 100%

Cyan 55% · Magenta 100% · Yellow 0% · Key 0%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #7300FF

.text { color: #7300FF; }
.background { background-color: #7300FF; }
.border { border: 3px solid #7300FF; }
.text-rgb { color: rgb(115, 0, 255); }
.text-hsl { color: hsl(267, 100%, 50%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #7300FF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(115, 0, 255, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #7300FF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(115, 0, 255, 0.8); }

HTML: <p style="color:#7300FF">Text here</p> · <div style="background-color:#7300FF">Div content here</div>

Shades of #7300FF

Tints of #7300FF

Tones of #7300FF

Color harmonies

Complementary — #8CFF00:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #7300FF: #FFFFFF.

Semi-transparent (opacity) text on #7300FF

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #7300FF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #7300FF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #7300FE  ·  #730100 →

Frequently asked questions

What color is #7300FF?

#7300FF is Vivid Purple, a purple color (RGB 115, 0, 255). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #7300FF?

#7300FF is RGB 115, 0, 255 — HSL 267°, 100%, 50% — CMYK 55%, 100%, 0%, 0%.

What colors go with #7300FF?

Its complement is #8CFF00; analogous partners are #000DFF and #F200FF. It also appears in 6+ palettes in our collection.

Can I use #7300FF for text?

White text on #7300FF has a contrast ratio of 6.62:1 (passes WCAG AA); black text gives 3.17:1.