Palettes / Colors / #720FDB

#720FDB — Vivid Purple

#720FDB is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #720FDB when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#720FDB is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #79DB0F; it also sits naturally between #0F13DB and #D80FDB. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 45% · Green 6% · Blue 86%

Cyan 48% · Magenta 93% · Yellow 0% · Key 14%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #720FDB

.text { color: #720FDB; }
.background { background-color: #720FDB; }
.border { border: 3px solid #720FDB; }
.text-rgb { color: rgb(114, 15, 219); }
.text-hsl { color: hsl(269, 87%, 46%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #720FDB; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(114, 15, 219, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #720FDB; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(114, 15, 219, 0.8); }

HTML: <p style="color:#720FDB">Text here</p> · <div style="background-color:#720FDB">Div content here</div>

Shades of #720FDB

Tints of #720FDB

Tones of #720FDB

Color harmonies

Complementary — #79DB0F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #720FDB: #FFFFFF.

Semi-transparent (opacity) text on #720FDB

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #720FDB looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #720FDB rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #720FDA  ·  #720FDC →

Frequently asked questions

What color is #720FDB?

#720FDB is Vivid Purple, a purple color (RGB 114, 15, 219). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #720FDB?

#720FDB is RGB 114, 15, 219 — HSL 269°, 87%, 46% — CMYK 48%, 93%, 0%, 14%.

What colors go with #720FDB?

Its complement is #79DB0F; analogous partners are #0F13DB and #D80FDB. It also appears in 6+ palettes in our collection.

Can I use #720FDB for text?

White text on #720FDB has a contrast ratio of 7.48:1 (passes WCAG AA); black text gives 2.81:1.