Palettes / Colors / #720FA0

#720FA0 — Vivid Purple

#720FA0 is a purple color we call Vivid Purple, closest to the named color DarkMagenta (#8B008B). It belongs to the purple family.

Color name

Closest CSS keyword: darkmagenta (#8B008B) — not an exact match. CSS darkmagenta gives you #8B008B, a different color; use #720FA0 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#720FA0 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #3C9F0F; it also sits naturally between #290F9F and #9F0F84. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 45% · Green 6% · Blue 63%

Cyan 29% · Magenta 91% · Yellow 0% · Key 37%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #720FA0

.text { color: #720FA0; }
.background { background-color: #720FA0; }
.border { border: 3px solid #720FA0; }
.text-rgb { color: rgb(114, 15, 160); }
.text-hsl { color: hsl(281, 83%, 34%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #720FA0; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(114, 15, 160, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #720FA0; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(114, 15, 160, 0.8); }

HTML: <p style="color:#720FA0">Text here</p> · <div style="background-color:#720FA0">Div content here</div>

Shades of #720FA0

Tints of #720FA0

Tones of #720FA0

Color harmonies

Complementary — #3C9F0F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #720FA0: #FFFFFF.

Semi-transparent (opacity) text on #720FA0

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #720FA0 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #720FA0 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #720F9F  ·  #720FA1 →

Frequently asked questions

What color is #720FA0?

#720FA0 is Vivid Purple, a purple color (RGB 114, 15, 160). Its closest standard named color is DarkMagenta.

What is the RGB and HSL of #720FA0?

#720FA0 is RGB 114, 15, 160 — HSL 281°, 83%, 34% — CMYK 29%, 91%, 0%, 37%.

What colors go with #720FA0?

Its complement is #3C9F0F; analogous partners are #290F9F and #9F0F84. It also appears in 6+ palettes in our collection.

Can I use #720FA0 for text?

White text on #720FA0 has a contrast ratio of 9.16:1 (passes WCAG AA); black text gives 2.29:1.