Palettes / Colors / #720EA4

#720EA4 — Vivid Purple

#720EA4 is a purple color we call Vivid Purple, closest to the named color DarkMagenta (#8B008B). It belongs to the purple family.

Color name

Closest CSS keyword: darkmagenta (#8B008B) — not an exact match. CSS darkmagenta gives you #8B008B, a different color; use #720EA4 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#720EA4 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #40A40E; it also sits naturally between #270EA4 and #A40E8B. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 45% · Green 5% · Blue 64%

Cyan 30% · Magenta 91% · Yellow 0% · Key 36%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #720EA4

.text { color: #720EA4; }
.background { background-color: #720EA4; }
.border { border: 3px solid #720EA4; }
.text-rgb { color: rgb(114, 14, 164); }
.text-hsl { color: hsl(280, 84%, 35%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #720EA4; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(114, 14, 164, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #720EA4; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(114, 14, 164, 0.8); }

HTML: <p style="color:#720EA4">Text here</p> · <div style="background-color:#720EA4">Div content here</div>

Shades of #720EA4

Tints of #720EA4

Tones of #720EA4

Color harmonies

Complementary — #40A40E:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #720EA4: #FFFFFF.

Semi-transparent (opacity) text on #720EA4

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #720EA4 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #720EA4 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #720EA3  ·  #720EA5 →

Frequently asked questions

What color is #720EA4?

#720EA4 is Vivid Purple, a purple color (RGB 114, 14, 164). Its closest standard named color is DarkMagenta.

What is the RGB and HSL of #720EA4?

#720EA4 is RGB 114, 14, 164 — HSL 280°, 84%, 35% — CMYK 30%, 91%, 0%, 36%.

What colors go with #720EA4?

Its complement is #40A40E; analogous partners are #270EA4 and #A40E8B. It also appears in 6+ palettes in our collection.

Can I use #720EA4 for text?

White text on #720EA4 has a contrast ratio of 9.07:1 (passes WCAG AA); black text gives 2.31:1.