Palettes / Colors / #720480

#720480 — Deep Vivid Pink

#720480 is a pink color we call Deep Vivid Pink, closest to the named color Purple (#800080). It belongs to the pink family.

Color name

Closest CSS keyword: purple (#800080) — not an exact match. CSS purple gives you #800080, a different color; use #720480 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#720480 is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #138104; it also sits naturally between #340481 and #810451. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 45% · Green 2% · Blue 50%

Cyan 11% · Magenta 97% · Yellow 0% · Key 50%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #720480

.text { color: #720480; }
.background { background-color: #720480; }
.border { border: 3px solid #720480; }
.text-rgb { color: rgb(114, 4, 128); }
.text-hsl { color: hsl(293, 94%, 26%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #720480; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(114, 4, 128, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #720480; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(114, 4, 128, 0.8); }

HTML: <p style="color:#720480">Text here</p> · <div style="background-color:#720480">Div content here</div>

Shades of #720480

Tints of #720480

Tones of #720480

Color harmonies

Complementary — #138104:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #720480: #FFFFFF.

Semi-transparent (opacity) text on #720480

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #720480 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #720480 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #72047F  ·  #720481 →

Frequently asked questions

What color is #720480?

#720480 is Deep Vivid Pink, a pink color (RGB 114, 4, 128). Its closest standard named color is Purple.

What is the RGB and HSL of #720480?

#720480 is RGB 114, 4, 128 — HSL 293°, 94%, 26% — CMYK 11%, 97%, 0%, 50%.

What colors go with #720480?

Its complement is #138104; analogous partners are #340481 and #810451. It also appears in 6+ palettes in our collection.

Can I use #720480 for text?

White text on #720480 has a contrast ratio of 10.27:1 (passes WCAG AA); black text gives 2.04:1.