Palettes / Colors / #720360

#720360 — Deep Vivid Pink

#720360 is a pink color we call Deep Vivid Pink, closest to the named color Purple (#800080). It belongs to the pink family.

Color name

Closest CSS keyword: purple (#800080) — not an exact match. CSS purple gives you #800080, a different color; use #720360 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#720360 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #037216; it also sits naturally between #4D0372 and #720328. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 45% · Green 1% · Blue 38%

Cyan 0% · Magenta 97% · Yellow 16% · Key 55%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #720360

.text { color: #720360; }
.background { background-color: #720360; }
.border { border: 3px solid #720360; }
.text-rgb { color: rgb(114, 3, 96); }
.text-hsl { color: hsl(310, 95%, 23%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #720360; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(114, 3, 96, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #720360; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(114, 3, 96, 0.8); }

HTML: <p style="color:#720360">Text here</p> · <div style="background-color:#720360">Div content here</div>

Shades of #720360

Tints of #720360

Tones of #720360

Color harmonies

Complementary — #037216:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #720360: #FFFFFF.

Semi-transparent (opacity) text on #720360

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #720360 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #720360 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #72035F  ·  #720361 →

Frequently asked questions

What color is #720360?

#720360 is Deep Vivid Pink, a pink color (RGB 114, 3, 96). Its closest standard named color is Purple.

What is the RGB and HSL of #720360?

#720360 is RGB 114, 3, 96 — HSL 310°, 95%, 23% — CMYK 0%, 97%, 16%, 55%.

What colors go with #720360?

Its complement is #037216; analogous partners are #4D0372 and #720328. It also appears in 6+ palettes in our collection.

Can I use #720360 for text?

White text on #720360 has a contrast ratio of 11.07:1 (passes WCAG AA); black text gives 1.90:1.