Palettes / Colors / #720348

#720348 — Deep Vivid Pink

#720348 is a pink color we call Deep Vivid Pink, closest to the named color Purple (#800080). It belongs to the pink family.

Color name

Closest CSS keyword: purple (#800080) — not an exact match. CSS purple gives you #800080, a different color; use #720348 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#720348 is a warm-leaning pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #03722E; it also sits naturally between #650372 and #720310. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 45% · Green 1% · Blue 28%

Cyan 0% · Magenta 97% · Yellow 37% · Key 55%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #720348

.text { color: #720348; }
.background { background-color: #720348; }
.border { border: 3px solid #720348; }
.text-rgb { color: rgb(114, 3, 72); }
.text-hsl { color: hsl(323, 95%, 23%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #720348; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(114, 3, 72, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #720348; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(114, 3, 72, 0.8); }

HTML: <p style="color:#720348">Text here</p> · <div style="background-color:#720348">Div content here</div>

Shades of #720348

Tints of #720348

Tones of #720348

Color harmonies

Complementary — #03722E:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #720348: #FFFFFF.

Semi-transparent (opacity) text on #720348

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #720348 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #720348 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #720347  ·  #720349 →

Frequently asked questions

What color is #720348?

#720348 is Deep Vivid Pink, a pink color (RGB 114, 3, 72). Its closest standard named color is Purple.

What is the RGB and HSL of #720348?

#720348 is RGB 114, 3, 72 — HSL 323°, 95%, 23% — CMYK 0%, 97%, 37%, 55%.

What colors go with #720348?

Its complement is #03722E; analogous partners are #650372 and #720310. It also appears in 6+ palettes in our collection.

Can I use #720348 for text?

White text on #720348 has a contrast ratio of 11.53:1 (passes WCAG AA); black text gives 1.82:1.