Palettes / Colors / #712697

#712697 — Purple

#712697 is a purple color we call Purple, closest to the named color Purple (#800080). It belongs to the purple family.

Color name

Closest CSS keyword: purple (#800080) — not an exact match. CSS purple gives you #800080, a different color; use #712697 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#712697 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #4B9726; it also sits naturally between #392697 and #972684. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 44% · Green 15% · Blue 59%

Cyan 25% · Magenta 75% · Yellow 0% · Key 41%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #712697

.text { color: #712697; }
.background { background-color: #712697; }
.border { border: 3px solid #712697; }
.text-rgb { color: rgb(113, 38, 151); }
.text-hsl { color: hsl(280, 60%, 37%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #712697; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(113, 38, 151, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #712697; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(113, 38, 151, 0.8); }

HTML: <p style="color:#712697">Text here</p> · <div style="background-color:#712697">Div content here</div>

Shades of #712697

Tints of #712697

Tones of #712697

Color harmonies

Complementary — #4B9726:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #712697: #FFFFFF.

Semi-transparent (opacity) text on #712697

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #712697 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #712697 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #712696  ·  #712698 →

Frequently asked questions

What color is #712697?

#712697 is Purple, a purple color (RGB 113, 38, 151). Its closest standard named color is Purple.

What is the RGB and HSL of #712697?

#712697 is RGB 113, 38, 151 — HSL 280°, 60%, 37% — CMYK 25%, 75%, 0%, 41%.

What colors go with #712697?

Its complement is #4B9726; analogous partners are #392697 and #972684. It also appears in 6+ palettes in our collection.

Can I use #712697 for text?

White text on #712697 has a contrast ratio of 8.66:1 (passes WCAG AA); black text gives 2.43:1.