Palettes / Colors / #704DFF

#704DFF — Vivid Blue

#704DFF is a blue color we call Vivid Blue, closest to the named color BlueViolet (#8A2BE2). It belongs to the blue family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #704DFF when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#704DFF is a cool blue color associated with trust, calm and professionalism. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #DBFF4D; it also sits naturally between #4D82FF and #C94DFF. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 44% · Green 30% · Blue 100%

Cyan 56% · Magenta 70% · Yellow 0% · Key 0%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #704DFF

.text { color: #704DFF; }
.background { background-color: #704DFF; }
.border { border: 3px solid #704DFF; }
.text-rgb { color: rgb(112, 77, 255); }
.text-hsl { color: hsl(252, 100%, 65%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #704DFF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(112, 77, 255, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #704DFF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(112, 77, 255, 0.8); }

HTML: <p style="color:#704DFF">Text here</p> · <div style="background-color:#704DFF">Div content here</div>

Shades of #704DFF

Tints of #704DFF

Tones of #704DFF

Color harmonies

Complementary — #DBFF4D:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #704DFF: #FFFFFF.

Semi-transparent (opacity) text on #704DFF

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #704DFF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #704DFF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #704DFE  ·  #704E00 →

Frequently asked questions

What color is #704DFF?

#704DFF is Vivid Blue, a blue color (RGB 112, 77, 255). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #704DFF?

#704DFF is RGB 112, 77, 255 — HSL 252°, 100%, 65% — CMYK 56%, 70%, 0%, 0%.

What colors go with #704DFF?

Its complement is #DBFF4D; analogous partners are #4D82FF and #C94DFF. It also appears in 6+ palettes in our collection.

Can I use #704DFF for text?

White text on #704DFF has a contrast ratio of 5.01:1 (passes WCAG AA); black text gives 4.19:1.