Palettes / Colors / #702FFD

#702FFD — Vivid Purple

#702FFD is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #702FFD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#702FFD is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #BCFD30; it also sits naturally between #3056FD and #D730FD. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 44% · Green 18% · Blue 99%

Cyan 56% · Magenta 81% · Yellow 0% · Key 1%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #702FFD

.text { color: #702FFD; }
.background { background-color: #702FFD; }
.border { border: 3px solid #702FFD; }
.text-rgb { color: rgb(112, 47, 253); }
.text-hsl { color: hsl(259, 98%, 59%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #702FFD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(112, 47, 253, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #702FFD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(112, 47, 253, 0.8); }

HTML: <p style="color:#702FFD">Text here</p> · <div style="background-color:#702FFD">Div content here</div>

Shades of #702FFD

Tints of #702FFD

Tones of #702FFD

Color harmonies

Complementary — #BCFD30:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #702FFD: #FFFFFF.

Semi-transparent (opacity) text on #702FFD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #702FFD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #702FFD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #702FFC  ·  #702FFE →

Frequently asked questions

What color is #702FFD?

#702FFD is Vivid Purple, a purple color (RGB 112, 47, 253). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #702FFD?

#702FFD is RGB 112, 47, 253 — HSL 259°, 98%, 59% — CMYK 56%, 81%, 0%, 1%.

What colors go with #702FFD?

Its complement is #BCFD30; analogous partners are #3056FD and #D730FD. It also appears in 6+ palettes in our collection.

Can I use #702FFD for text?

White text on #702FFD has a contrast ratio of 5.98:1 (passes WCAG AA); black text gives 3.51:1.