Palettes / Colors / #702BBF

#702BBF — Purple

#702BBF is a purple color we call Purple, closest to the named color DarkOrchid (#9932CC). It belongs to the purple family.

Color name

Closest CSS keyword: darkorchid (#9932CC) — not an exact match. CSS darkorchid gives you #9932CC, a different color; use #702BBF when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#702BBF is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #7ABF2B; it also sits naturally between #2B30BF and #BA2BBF. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 44% · Green 17% · Blue 75%

Cyan 41% · Magenta 77% · Yellow 0% · Key 25%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #702BBF

.text { color: #702BBF; }
.background { background-color: #702BBF; }
.border { border: 3px solid #702BBF; }
.text-rgb { color: rgb(112, 43, 191); }
.text-hsl { color: hsl(268, 63%, 46%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #702BBF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(112, 43, 191, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #702BBF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(112, 43, 191, 0.8); }

HTML: <p style="color:#702BBF">Text here</p> · <div style="background-color:#702BBF">Div content here</div>

Shades of #702BBF

Tints of #702BBF

Tones of #702BBF

Color harmonies

Complementary — #7ABF2B:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #702BBF: #FFFFFF.

Semi-transparent (opacity) text on #702BBF

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #702BBF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #702BBF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #702BBE  ·  #702BC0 →

Frequently asked questions

What color is #702BBF?

#702BBF is Purple, a purple color (RGB 112, 43, 191). Its closest standard named color is DarkOrchid.

What is the RGB and HSL of #702BBF?

#702BBF is RGB 112, 43, 191 — HSL 268°, 63%, 46% — CMYK 41%, 77%, 0%, 25%.

What colors go with #702BBF?

Its complement is #7ABF2B; analogous partners are #2B30BF and #BA2BBF. It also appears in 6+ palettes in our collection.

Can I use #702BBF for text?

White text on #702BBF has a contrast ratio of 7.54:1 (passes WCAG AA); black text gives 2.79:1.