Palettes / Colors / #7018CD

#7018CD — Vivid Purple

#7018CD is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #7018CD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#7018CD is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #76CD18; it also sits naturally between #181BCD and #CA18CD. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 44% · Green 9% · Blue 80%

Cyan 45% · Magenta 88% · Yellow 0% · Key 20%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #7018CD

.text { color: #7018CD; }
.background { background-color: #7018CD; }
.border { border: 3px solid #7018CD; }
.text-rgb { color: rgb(112, 24, 205); }
.text-hsl { color: hsl(269, 79%, 45%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #7018CD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(112, 24, 205, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #7018CD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(112, 24, 205, 0.8); }

HTML: <p style="color:#7018CD">Text here</p> · <div style="background-color:#7018CD">Div content here</div>

Shades of #7018CD

Tints of #7018CD

Tones of #7018CD

Color harmonies

Complementary — #76CD18:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #7018CD: #FFFFFF.

Semi-transparent (opacity) text on #7018CD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #7018CD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #7018CD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #7018CC  ·  #7018CE →

Frequently asked questions

What color is #7018CD?

#7018CD is Vivid Purple, a purple color (RGB 112, 24, 205). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #7018CD?

#7018CD is RGB 112, 24, 205 — HSL 269°, 79%, 45% — CMYK 45%, 88%, 0%, 20%.

What colors go with #7018CD?

Its complement is #76CD18; analogous partners are #181BCD and #CA18CD. It also appears in 6+ palettes in our collection.

Can I use #7018CD for text?

White text on #7018CD has a contrast ratio of 7.77:1 (passes WCAG AA); black text gives 2.70:1.