Palettes / Colors / #696CD4

#696CD4 — Blue

#696CD4 is a blue color we call Blue, closest to the named color SlateBlue (#6A5ACD). It belongs to the blue family.

Color name

Closest CSS keyword: slateblue (#6A5ACD) — not an exact match. CSS slateblue gives you #6A5ACD, a different color; use #696CD4 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#696CD4 is a cool blue color associated with trust, calm and professionalism. It sits comfortably in the middle: usable for large areas in soft schemes, or as a supporting color beside something stronger.

Its strongest partner is its complement #D3D069; it also sits naturally between #69A2D3 and #9B69D3. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 41% · Green 42% · Blue 83%

Cyan 50% · Magenta 49% · Yellow 0% · Key 17%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #696CD4

.text { color: #696CD4; }
.background { background-color: #696CD4; }
.border { border: 3px solid #696CD4; }
.text-rgb { color: rgb(105, 108, 212); }
.text-hsl { color: hsl(238, 55%, 62%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #696CD4; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(105, 108, 212, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #696CD4; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(105, 108, 212, 0.8); }

HTML: <p style="color:#696CD4">Text here</p> · <div style="background-color:#696CD4">Div content here</div>

Shades of #696CD4

Tints of #696CD4

Tones of #696CD4

Color harmonies

Complementary — #D3D069:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #696CD4: #000000.

Semi-transparent (opacity) text on #696CD4

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #696CD4 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #696CD4 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #696CD3  ·  #696CD5 →

Frequently asked questions

What color is #696CD4?

#696CD4 is Blue, a blue color (RGB 105, 108, 212). Its closest standard named color is SlateBlue.

What is the RGB and HSL of #696CD4?

#696CD4 is RGB 105, 108, 212 — HSL 238°, 55%, 62% — CMYK 50%, 49%, 0%, 17%.

What colors go with #696CD4?

Its complement is #D3D069; analogous partners are #69A2D3 and #9B69D3. It also appears in 6+ palettes in our collection.

Can I use #696CD4 for text?

Black text on #696CD4 has a contrast ratio of 4.70:1 (passes WCAG AA); white text gives 4.47:1.