Palettes / Colors / #690AAE

#690AAE — Vivid Purple

#690AAE is a purple color we call Vivid Purple, closest to the named color DarkMagenta (#8B008B). It belongs to the purple family.

Color name

Closest CSS keyword: darkmagenta (#8B008B) — not an exact match. CSS darkmagenta gives you #8B008B, a different color; use #690AAE when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#690AAE is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #4EAE0A; it also sits naturally between #180AAE and #AE0AA0. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 41% · Green 4% · Blue 68%

Cyan 40% · Magenta 94% · Yellow 0% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #690AAE

.text { color: #690AAE; }
.background { background-color: #690AAE; }
.border { border: 3px solid #690AAE; }
.text-rgb { color: rgb(105, 10, 174); }
.text-hsl { color: hsl(275, 89%, 36%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #690AAE; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(105, 10, 174, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #690AAE; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(105, 10, 174, 0.8); }

HTML: <p style="color:#690AAE">Text here</p> · <div style="background-color:#690AAE">Div content here</div>

Shades of #690AAE

Tints of #690AAE

Tones of #690AAE

Color harmonies

Complementary — #4EAE0A:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #690AAE: #FFFFFF.

Semi-transparent (opacity) text on #690AAE

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #690AAE looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #690AAE rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #690AAD  ·  #690AAF →

Frequently asked questions

What color is #690AAE?

#690AAE is Vivid Purple, a purple color (RGB 105, 10, 174). Its closest standard named color is DarkMagenta.

What is the RGB and HSL of #690AAE?

#690AAE is RGB 105, 10, 174 — HSL 275°, 89%, 36% — CMYK 40%, 94%, 0%, 32%.

What colors go with #690AAE?

Its complement is #4EAE0A; analogous partners are #180AAE and #AE0AA0. It also appears in 6+ palettes in our collection.

Can I use #690AAE for text?

White text on #690AAE has a contrast ratio of 9.31:1 (passes WCAG AA); black text gives 2.26:1.