Palettes / Colors / #69017E

#69017E — Deep Vivid Pink

#69017E is a pink color we call Deep Vivid Pink, closest to the named color Purple (#800080). It belongs to the pink family.

Color name

Closest CSS keyword: purple (#800080) — not an exact match. CSS purple gives you #800080, a different color; use #69017E when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#69017E is a cool pink color associated with playfulness, romance and softness. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #167E01; it also sits naturally between #2B017E and #7E0155. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 41% · Green 0% · Blue 49%

Cyan 17% · Magenta 99% · Yellow 0% · Key 51%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #69017E

.text { color: #69017E; }
.background { background-color: #69017E; }
.border { border: 3px solid #69017E; }
.text-rgb { color: rgb(105, 1, 126); }
.text-hsl { color: hsl(290, 98%, 25%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #69017E; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(105, 1, 126, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #69017E; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(105, 1, 126, 0.8); }

HTML: <p style="color:#69017E">Text here</p> · <div style="background-color:#69017E">Div content here</div>

Shades of #69017E

Tints of #69017E

Tones of #69017E

Color harmonies

Complementary — #167E01:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #69017E: #FFFFFF.

Semi-transparent (opacity) text on #69017E

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #69017E looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #69017E rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #69017D  ·  #69017F →

Frequently asked questions

What color is #69017E?

#69017E is Deep Vivid Pink, a pink color (RGB 105, 1, 126). Its closest standard named color is Purple.

What is the RGB and HSL of #69017E?

#69017E is RGB 105, 1, 126 — HSL 290°, 98%, 25% — CMYK 17%, 99%, 0%, 51%.

What colors go with #69017E?

Its complement is #167E01; analogous partners are #2B017E and #7E0155. It also appears in 6+ palettes in our collection.

Can I use #69017E for text?

White text on #69017E has a contrast ratio of 11.02:1 (passes WCAG AA); black text gives 1.91:1.