Palettes / Colors / #660DBE

#660DBE — Vivid Purple

#660DBE is a purple color we call Vivid Purple, closest to the named color DarkViolet (#9400D3). It belongs to the purple family.

Color name

Closest CSS keyword: darkviolet (#9400D3) — not an exact match. CSS darkviolet gives you #9400D3, a different color; use #660DBE when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#660DBE is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #66BF0D; it also sits naturally between #0D0DBF and #BF0DBF. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 40% · Green 5% · Blue 75%

Cyan 46% · Magenta 93% · Yellow 0% · Key 25%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #660DBE

.text { color: #660DBE; }
.background { background-color: #660DBE; }
.border { border: 3px solid #660DBE; }
.text-rgb { color: rgb(102, 13, 190); }
.text-hsl { color: hsl(270, 87%, 40%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #660DBE; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(102, 13, 190, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #660DBE; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(102, 13, 190, 0.8); }

HTML: <p style="color:#660DBE">Text here</p> · <div style="background-color:#660DBE">Div content here</div>

Shades of #660DBE

Tints of #660DBE

Tones of #660DBE

Color harmonies

Complementary — #66BF0D:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #660DBE: #FFFFFF.

Semi-transparent (opacity) text on #660DBE

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #660DBE looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #660DBE rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #660DBD  ·  #660DBF →

Frequently asked questions

What color is #660DBE?

#660DBE is Vivid Purple, a purple color (RGB 102, 13, 190). Its closest standard named color is DarkViolet.

What is the RGB and HSL of #660DBE?

#660DBE is RGB 102, 13, 190 — HSL 270°, 87%, 40% — CMYK 46%, 93%, 0%, 25%.

What colors go with #660DBE?

Its complement is #66BF0D; analogous partners are #0D0DBF and #BF0DBF. It also appears in 6+ palettes in our collection.

Can I use #660DBE for text?

White text on #660DBE has a contrast ratio of 8.88:1 (passes WCAG AA); black text gives 2.37:1.