Palettes / Colors / #660A4E

#660A4E — Deep Vivid Pink

#660A4E is a pink color we call Deep Vivid Pink, closest to the named color Purple (#800080). It belongs to the pink family.

Color name

Closest CSS keyword: purple (#800080) — not an exact match. CSS purple gives you #800080, a different color; use #660A4E when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#660A4E is a warm-leaning pink color associated with playfulness, romance and softness. It is deep enough for text, outlines and dark interface surfaces, and makes light colors glow next to it.

Its strongest partner is its complement #0A6623; it also sits naturally between #510A66 and #660A20. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 40% · Green 4% · Blue 31%

Cyan 0% · Magenta 90% · Yellow 24% · Key 60%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #660A4E

.text { color: #660A4E; }
.background { background-color: #660A4E; }
.border { border: 3px solid #660A4E; }
.text-rgb { color: rgb(102, 10, 78); }
.text-hsl { color: hsl(316, 82%, 22%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #660A4E; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(102, 10, 78, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #660A4E; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(102, 10, 78, 0.8); }

HTML: <p style="color:#660A4E">Text here</p> · <div style="background-color:#660A4E">Div content here</div>

Shades of #660A4E

Tints of #660A4E

Tones of #660A4E

Color harmonies

Complementary — #0A6623:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #660A4E: #FFFFFF.

Semi-transparent (opacity) text on #660A4E

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #660A4E looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #660A4E rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #660A4D  ·  #660A4F →

Frequently asked questions

What color is #660A4E?

#660A4E is Deep Vivid Pink, a pink color (RGB 102, 10, 78). Its closest standard named color is Purple.

What is the RGB and HSL of #660A4E?

#660A4E is RGB 102, 10, 78 — HSL 316°, 82%, 22% — CMYK 0%, 90%, 24%, 60%.

What colors go with #660A4E?

Its complement is #0A6623; analogous partners are #510A66 and #660A20. It also appears in 6+ palettes in our collection.

Can I use #660A4E for text?

White text on #660A4E has a contrast ratio of 12.22:1 (passes WCAG AA); black text gives 1.72:1.