Palettes / Colors / #4D91EF
#4D91EF — Vivid Blue
#4D91EF is a blue color we call Vivid Blue, closest to the named color CornflowerBlue (#6495ED). It belongs to the blue family.
Color name
Closest CSS keyword: cornflowerblue (#6495ED) — not an exact match. CSS cornflowerblue gives you #6495ED, a different color; use #4D91EF when you need this exact shade.
Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.
#4D91EF is a cool blue color associated with trust, calm and professionalism. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.
Its strongest partner is its complement #EFAC4D; it also sits naturally between #4DE2EF and #5A4DEF. In the palettes below you can see it working alongside real color combinations from our collection.
Color values
| HEX | #4D91EF |
|---|---|
| RGB | 77, 145, 239 |
| HSL | 215°, 84%, 62% |
| HSV | 215°, 68%, 94% |
| CMYK | 68%, 39%, 0%, 6% |
| XYZ | 28.77, 28.06, 85.56 |
| Yxy | 28.06, 0.2020, 0.1971 |
| CIE-Lab | 59.94, 8.36, -53.62 |
| Hunter Lab | 52.97, 7.17, -63.94 |
RGB & CMYK percentages
Red 30% · Green 57% · Blue 94%
Cyan 68% · Magenta 39% · Yellow 0% · Key 6%
CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.
Previews
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
CSS code for #4D91EF
.text { color: #4D91EF; }
.background { background-color: #4D91EF; }
.border { border: 3px solid #4D91EF; }
.text-rgb { color: rgb(77, 145, 239); }
.text-hsl { color: hsl(215, 84%, 62%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #4D91EF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(77, 145, 239, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #4D91EF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(77, 145, 239, 0.8); }
HTML: <p style="color:#4D91EF">Text here</p> · <div style="background-color:#4D91EF">Div content here</div>
Shades of #4D91EF
Tints of #4D91EF
Tones of #4D91EF
Color harmonies
Complementary — #EFAC4D:
Analogous:
Triadic:
Contrast & accessibility
| Against white text | 3.18:1 AA large only |
|---|---|
| Against black text | 6.61:1 AA |
Best text color on #4D91EF: #000000.
Semi-transparent (opacity) text on #4D91EF
Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:
Smaller body text shows the effect best.
Blended color: · Contrast against #4D91EF: ·
How #4D91EF looks with color blindness
Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:
Closest design-system colors
The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:
Palettes with a similar color
These palettes use a close neighbour of #4D91EF rather than the exact color:
Similar colors
The closest colors that actually appear in our palette collection — click any to open its page:
Browse neighbouring colors
Frequently asked questions
What color is #4D91EF?
#4D91EF is Vivid Blue, a blue color (RGB 77, 145, 239). Its closest standard named color is CornflowerBlue.
What is the RGB and HSL of #4D91EF?
#4D91EF is RGB 77, 145, 239 — HSL 215°, 84%, 62% — CMYK 68%, 39%, 0%, 6%.
What colors go with #4D91EF?
Its complement is #EFAC4D; analogous partners are #4DE2EF and #5A4DEF. It also appears in 6+ palettes in our collection.
Can I use #4D91EF for text?
Black text on #4D91EF has a contrast ratio of 6.61:1 (passes WCAG AA); white text gives 3.18:1.