Palettes / Colors / #4D73FF

#4D73FF — Vivid Blue

#4D73FF is a blue color we call Vivid Blue, closest to the named color RoyalBlue (#4169E1). It belongs to the blue family.

#4D73FF is a cool blue color associated with trust, calm and professionalism. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #FFD84D; it also sits naturally between #4DCCFF and #7F4DFF. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 30% · Green 45% · Blue 100%

Cyan 70% · Magenta 55% · Yellow 0% · Key 0%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #4D73FF

.text { color: #4D73FF; }
.background { background-color: #4D73FF; }
.border { border: 3px solid #4D73FF; }
.text-rgb { color: rgb(77, 115, 255); }
.text-hsl { color: hsl(227, 100%, 65%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #4D73FF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(77, 115, 255, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #4D73FF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(77, 115, 255, 0.8); }

HTML: <p style="color:#4D73FF">Text here</p> · <div style="background-color:#4D73FF">Div content here</div>

Shades of #4D73FF

Tints of #4D73FF

Tones of #4D73FF

Color harmonies

Complementary — #FFD84D:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #4D73FF: #000000.

How #4D73FF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #4D73FF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #4D73FE  ·  #4D7400 →

Frequently asked questions

What color is #4D73FF?

#4D73FF is Vivid Blue, a blue color (RGB 77, 115, 255). Its closest standard named color is RoyalBlue.

What is the RGB and HSL of #4D73FF?

#4D73FF is RGB 77, 115, 255 — HSL 227°, 100%, 65% — CMYK 70%, 55%, 0%, 0%.

What colors go with #4D73FF?

Its complement is #FFD84D; analogous partners are #4DCCFF and #7F4DFF. It also appears in 6+ palettes in our collection.

Can I use #4D73FF for text?

Black text on #4D73FF has a contrast ratio of 5.21:1 (passes WCAG AA); white text gives 4.03:1.