Palettes / Colors / #49108B

#49108B — Vivid Purple

#49108B is a purple color we call Vivid Purple, closest to the named color Indigo (#4B0082). It belongs to the purple family.

#49108B is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #518910; it also sits naturally between #101489 and #851089. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 29% · Green 6% · Blue 55%

Cyan 47% · Magenta 88% · Yellow 0% · Key 45%

Previews

CSS code for #49108B

.text { color: #49108B; }
.background { background-color: #49108B; }
.border { border: 3px solid #49108B; }
.text-rgb { color: rgb(73, 16, 139); }
.text-hsl { color: hsl(268, 79%, 30%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #49108B; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(73, 16, 139, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #49108B; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(73, 16, 139, 0.8); }

HTML: <p style="color:#49108B">Text here</p> · <div style="background-color:#49108B">Div content here</div>

Shades of #49108B

Tints of #49108B

Tones of #49108B

Color harmonies

Complementary — #518910:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #49108B: #FFFFFF.

How #49108B looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with #49108B

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #49108A  ·  #49108C →

Frequently asked questions

What color is #49108B?

#49108B is Vivid Purple, a purple color (RGB 73, 16, 139). Its closest standard named color is Indigo.

What is the RGB and HSL of #49108B?

#49108B is RGB 73, 16, 139 — HSL 268°, 79%, 30% — CMYK 47%, 88%, 0%, 45%.

What colors go with #49108B?

Its complement is #518910; analogous partners are #101489 and #851089. It also appears in 6+ palettes in our collection.

Can I use #49108B for text?

White text on #49108B has a contrast ratio of 12.14:1 (passes WCAG AA); black text gives 1.73:1.