Palettes / Colors / #490DFF

#490DFF — Vivid Purple

#490DFF is a purple color we call Vivid Purple, closest to the named color Blue (#0000FF). It belongs to the purple family.

Color name

Closest CSS keyword: blue (#0000FF) — not an exact match. CSS blue gives you #0000FF, a different color; use #490DFF when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#490DFF is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #C3FF0F; it also sits naturally between #0F4BFF and #C30FFF. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 29% · Green 5% · Blue 100%

Cyan 71% · Magenta 95% · Yellow 0% · Key 0%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #490DFF

.text { color: #490DFF; }
.background { background-color: #490DFF; }
.border { border: 3px solid #490DFF; }
.text-rgb { color: rgb(73, 13, 255); }
.text-hsl { color: hsl(255, 100%, 53%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #490DFF; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(73, 13, 255, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #490DFF; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(73, 13, 255, 0.8); }

HTML: <p style="color:#490DFF">Text here</p> · <div style="background-color:#490DFF">Div content here</div>

Shades of #490DFF

Tints of #490DFF

Tones of #490DFF

Color harmonies

Complementary — #C3FF0F:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #490DFF: #FFFFFF.

Semi-transparent (opacity) text on #490DFF

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #490DFF looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #490DFF rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #490DFE  ·  #490E00 →

Frequently asked questions

What color is #490DFF?

#490DFF is Vivid Purple, a purple color (RGB 73, 13, 255). Its closest standard named color is Blue.

What is the RGB and HSL of #490DFF?

#490DFF is RGB 73, 13, 255 — HSL 255°, 100%, 53% — CMYK 71%, 95%, 0%, 0%.

What colors go with #490DFF?

Its complement is #C3FF0F; analogous partners are #0F4BFF and #C30FFF. It also appears in 6+ palettes in our collection.

Can I use #490DFF for text?

White text on #490DFF has a contrast ratio of 7.54:1 (passes WCAG AA); black text gives 2.78:1.