Palettes / Colors / #490BDA

#490BDA — Vivid Purple

#490BDA is a purple color we call Vivid Purple, closest to the named color BlueViolet (#8A2BE2). It belongs to the purple family.

Color name

Closest CSS keyword: blueviolet (#8A2BE2) — not an exact match. CSS blueviolet gives you #8A2BE2, a different color; use #490BDA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#490BDA is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #9CDA0B; it also sits naturally between #0B35DA and #B10BDA. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 29% · Green 4% · Blue 85%

Cyan 67% · Magenta 95% · Yellow 0% · Key 15%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #490BDA

.text { color: #490BDA; }
.background { background-color: #490BDA; }
.border { border: 3px solid #490BDA; }
.text-rgb { color: rgb(73, 11, 218); }
.text-hsl { color: hsl(258, 90%, 45%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #490BDA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(73, 11, 218, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #490BDA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(73, 11, 218, 0.8); }

HTML: <p style="color:#490BDA">Text here</p> · <div style="background-color:#490BDA">Div content here</div>

Shades of #490BDA

Tints of #490BDA

Tones of #490BDA

Color harmonies

Complementary — #9CDA0B:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #490BDA: #FFFFFF.

Semi-transparent (opacity) text on #490BDA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #490BDA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #490BDA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #490BD9  ·  #490BDB →

Frequently asked questions

What color is #490BDA?

#490BDA is Vivid Purple, a purple color (RGB 73, 11, 218). Its closest standard named color is BlueViolet.

What is the RGB and HSL of #490BDA?

#490BDA is RGB 73, 11, 218 — HSL 258°, 90%, 45% — CMYK 67%, 95%, 0%, 15%.

What colors go with #490BDA?

Its complement is #9CDA0B; analogous partners are #0B35DA and #B10BDA. It also appears in 6+ palettes in our collection.

Can I use #490BDA for text?

White text on #490BDA has a contrast ratio of 8.96:1 (passes WCAG AA); black text gives 2.34:1.