Palettes / Colors / #490AAD

#490AAD — Vivid Purple

#490AAD is a purple color we call Vivid Purple, closest to the named color Indigo (#4B0082). It belongs to the purple family.

Color name

Closest CSS keyword: indigo (#4B0082) — not an exact match. CSS indigo gives you #4B0082, a different color; use #490AAD when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#490AAD is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #6FAE0A; it also sits naturally between #0A1DAE and #9A0AAE. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 29% · Green 4% · Blue 68%

Cyan 58% · Magenta 94% · Yellow 0% · Key 32%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #490AAD

.text { color: #490AAD; }
.background { background-color: #490AAD; }
.border { border: 3px solid #490AAD; }
.text-rgb { color: rgb(73, 10, 173); }
.text-hsl { color: hsl(263, 89%, 36%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #490AAD; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(73, 10, 173, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #490AAD; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(73, 10, 173, 0.8); }

HTML: <p style="color:#490AAD">Text here</p> · <div style="background-color:#490AAD">Div content here</div>

Shades of #490AAD

Tints of #490AAD

Tones of #490AAD

Color harmonies

Complementary — #6FAE0A:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #490AAD: #FFFFFF.

Semi-transparent (opacity) text on #490AAD

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #490AAD looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #490AAD rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #490AAC  ·  #490AAE →

Frequently asked questions

What color is #490AAD?

#490AAD is Vivid Purple, a purple color (RGB 73, 10, 173). Its closest standard named color is Indigo.

What is the RGB and HSL of #490AAD?

#490AAD is RGB 73, 10, 173 — HSL 263°, 89%, 36% — CMYK 58%, 94%, 0%, 32%.

What colors go with #490AAD?

Its complement is #6FAE0A; analogous partners are #0A1DAE and #9A0AAE. It also appears in 6+ palettes in our collection.

Can I use #490AAD for text?

White text on #490AAD has a contrast ratio of 10.88:1 (passes WCAG AA); black text gives 1.93:1.