Maroon Colors  ·  Color Library

Palettes / Colors / #490A65

#490A65 — Deep Vivid Purple

#490A65 is a purple color we call Deep Vivid Purple, closest to the named color Indigo (#4B0082). It belongs to the purple family.

Color name

Closest CSS keyword: indigo (#4B0082) — not an exact match. CSS indigo gives you #4B0082, a different color; use #490A65 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#490A65 is a cool purple color associated with luxury, creativity and mystery. It is deep enough for text, outlines and dark interface surfaces, and makes light colors glow next to it.

Its strongest partner is its complement #26660A; it also sits naturally between #1C0A66 and #660A54. In the palettes below you can see it working alongside real color combinations from our collection.

#490A65 · RGB 73, 10, 101

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Color values

HEX#490A65
RGB73, 10, 101
HSL282°, 82%, 22%
HSV282°, 90%, 40%
CMYK28%, 90%, 0%, 60%
XYZ5.21, 2.57, 12.53
Yxy2.57, 0.2563, 0.1267
CIE-Lab18.25, 42.26, -38.25
Hunter Lab16.04, 31.19, -37.36

RGB & CMYK percentages

Red 29% · Green 4% · Blue 40%

Cyan 28% · Magenta 90% · Yellow 0% · Key 60%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

Sample text in #490A65 on black
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sample text in #490A65 on white
Lorem ipsum dolor sit amet, consectetur adipiscing elit.

CSS code for #490A65

.text { color: #490A65; }
.background { background-color: #490A65; }
.border { border: 3px solid #490A65; }
.text-rgb { color: rgb(73, 10, 101); }
.text-hsl { color: hsl(282, 82%, 22%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #490A65; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(73, 10, 101, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #490A65; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(73, 10, 101, 0.8); }

HTML: <p style="color:#490A65">Text here</p> · <div style="background-color:#490A65">Div content here</div>

Shades of #490A65

#44095D#3D0854#3A084F#330746#2C063C#250533#1E042A#1B0425#14031C#0E0213

Tints of #490A65

#620D87#7D11AC#9514CC#AD20E9#B941EC#C561EF#D286F3#DEA7F6#ECCCFA#F8ECFD

Tones of #490A65

#48115F#451759#431E52#40244C#3D2B45#3B313F

Color harmonies

Complementary — #26660A:

Analogous:

Triadic:

Contrast & accessibility

Against white text13.86:1 AAA
Against black text1.51:1 Fails

Best text color on #490A65: #FFFFFF.

Semi-transparent (opacity) text on #490A65

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

100%
Sample heading text
Smaller body text shows the effect best.

Blended color: · Contrast against #490A65: ·

How #490A65 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Protanopia · #2E2D4FDeuteranopia · #31364ATritanopia · #463E3A

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Tailwind zinc 600 · #52525BTailwind neutral 600 · #525252Tailwind gray 600 · #4B5563

Palettes with a similar color

These palettes use a close neighbour of #490A65 rather than the exact color:

Dusty Bloom
#431997 · #4D0968 · #E311CF · #E41A83
Palette 440a67
#440A67 · #93329E · #B4AEE8 · #FFE3FE
Royal Ruby Solace
#2A7EB1 · #1B38AB · #29176D · #471067
Royal Ruby Aurora
#230C51 · #4E096B · #CB1EBC · #670A3B
Palette 430a5d
#430A5D · #5F374B · #8C6A5D · #EEE4B1
Palette 540863
#540863 · #92487A · #E49BA6 · #FFD3D5

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

#4D0968#440A67#471067#4E096B#430A5D#540863#530F61#4A1668#521262#4B0F71#3E1365#580867

Browse neighbouring colors

← #490A64  ·  #490A66 →

Frequently asked questions

What color is #490A65?

#490A65 is Deep Vivid Purple, a purple color (RGB 73, 10, 101). Its closest standard named color is Indigo.

What is the RGB and HSL of #490A65?

#490A65 is RGB 73, 10, 101 — HSL 282°, 82%, 22% — CMYK 28%, 90%, 0%, 60%.

What colors go with #490A65?

Its complement is #26660A; analogous partners are #1C0A66 and #660A54. It also appears in 6+ palettes in our collection.

Can I use #490A65 for text?

White text on #490A65 has a contrast ratio of 13.86:1 (passes WCAG AA); black text gives 1.51:1.