Palettes / Colors / #490A4D

#490A4D — Deep Pink

#490A4D is a pink color we call Deep Pink, closest to the named color Indigo (#4B0082). It belongs to the pink family.

Color name

Closest CSS keyword: indigo (#4B0082) — not an exact match. CSS indigo gives you #4B0082, a different color; use #490A4D when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#490A4D is a cool pink color associated with playfulness, romance and softness. It is deep enough for text, outlines and dark interface surfaces, and makes light colors glow next to it.

Its strongest partner is its complement #0E4D0A; it also sits naturally between #270A4D and #4D0A30. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 29% · Green 4% · Blue 30%

Cyan 5% · Magenta 87% · Yellow 0% · Key 70%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #490A4D

.text { color: #490A4D; }
.background { background-color: #490A4D; }
.border { border: 3px solid #490A4D; }
.text-rgb { color: rgb(73, 10, 77); }
.text-hsl { color: hsl(296, 77%, 17%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #490A4D; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(73, 10, 77, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #490A4D; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(73, 10, 77, 0.8); }

HTML: <p style="color:#490A4D">Text here</p> · <div style="background-color:#490A4D">Div content here</div>

Shades of #490A4D

Tints of #490A4D

Tones of #490A4D

Color harmonies

Complementary — #0E4D0A:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #490A4D: #FFFFFF.

Semi-transparent (opacity) text on #490A4D

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #490A4D looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #490A4D rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #490A4C  ·  #490A4E →

Frequently asked questions

What color is #490A4D?

#490A4D is Deep Pink, a pink color (RGB 73, 10, 77). Its closest standard named color is Indigo.

What is the RGB and HSL of #490A4D?

#490A4D is RGB 73, 10, 77 — HSL 296°, 77%, 17% — CMYK 5%, 87%, 0%, 70%.

What colors go with #490A4D?

Its complement is #0E4D0A; analogous partners are #270A4D and #4D0A30. It also appears in 6+ palettes in our collection.

Can I use #490A4D for text?

White text on #490A4D has a contrast ratio of 14.65:1 (passes WCAG AA); black text gives 1.43:1.